Monthly Archives: February 2010


This is my new favorite font, at least for this week, and probably next week. Meet Kilogram, created by Norwegian designer Karl Martin Sætren. The font design was based off of Nick Curtis’ font Anagram. The best part about this font, it’s free, so download it here and go have some fun.

The Selby

So, kind of Johnny-come-lately with this, but if you don’t know what The Selby is, you are missing out on some interesting spaces with some interesting people.

Color of the Year

Pantone LLC has just crowned Pantone 15-5519 Turquoise as the Color of the Year for 2010.

Leatrice Eiseman, executive director of the Pantone Color Institute®, credited its connection to feelings of serenity, protection and luscious escapism.

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R&W in Entrepreneur Magazine

Entrepreneur Magazine quotes Rocket and Walker in its February issue.

What You Don’t Know About SEO by Erin Weinger

“Lisa Josephsen, a partner at Rocket and Walker, a Manhattan-based web development company, frequently pairs up with SEO experts when building new sites. In the course of interviewing them, however, she’s come across plenty who are willing to compromise design and usability for the sake of the ranking. Others simply want to lure visitors–any visitors. Bad ideas, she says. Make sure your design and SEO teams understand your business model and are the right fit. “You might be getting 100 calls a day,” she says, “but they might not be from the right consumers.” Josephsen recommends keeping an SEO team on call for three months or so after launching a website to get good traffic analysis and advice as you refine your site.”

R&W Begins Our First Book

We’re excited to announce that we’re working on a new book. More details to follow.

Our Inspiration – Chocolate: A Love Story