Author Archives: Lisa Josephsen
Arcade Fire’s new interactive video, The Wilderness Downtown, actually gave me goosebumps. As a Google Chrome experiment using HTML5, the makers brought out all the super cool, super geeky techniques, including choreographed windows, custom-rendered maps, real-time compositing, drawing, and 3D canvas rendering. It’s all described here.
Put in different addresses and your experience will be continually different. Watch and enjoy.
Brands may need to change their Twitter strategy, according to a recent study posted on Advertising Age this week. Brands are barely Twitter conversation topics, and few are paying attention.
The study was conducted by the digital agency 360i and was released on July 27. The six-month analysis proved that only 10 percent of Twitter messages come from businesses. Only 12 percent of messages ever mention a brand and only 1 percent are part of an active conversation.
Entrepreneur Magazine quotes Rocket and Walker in its February issue.
What You Don’t Know About SEO by Erin Weinger
“Lisa Josephsen, a partner at Rocket and Walker, a Manhattan-based web development company, frequently pairs up with SEO experts when building new sites. In the course of interviewing them, however, she’s come across plenty who are willing to compromise design and usability for the sake of the ranking. Others simply want to lure visitors–any visitors. Bad ideas, she says. Make sure your design and SEO teams understand your business model and are the right fit. “You might be getting 100 calls a day,” she says, “but they might not be from the right consumers.” Josephsen recommends keeping an SEO team on call for three months or so after launching a website to get good traffic analysis and advice as you refine your site.”