Brands may need to change their Twitter strategy, according to a recent study posted on Advertising Age this week. Brands are barely Twitter conversation topics, and few are paying attention.
The study was conducted by the digital agency 360i and was released on July 27. The six-month analysis proved that only 10 percent of Twitter messages come from businesses. Only 12 percent of messages ever mention a brand and only 1 percent are part of an active conversation.