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Uptown 58

Halstead Property Development Marketing and Kane Ventures, LLC retained Rocket and Walker for the branding and launch of Uptown58, a luxury condo development located at 129th Street and Lenox.

Rocket and Walker worked closely with both parties to develop a brand identity and all coordinating print and online marketing material to complement the building’s features and the neighborhood’s character. The result was a holistic brand experience designed to attract the selected target markets for rapid sales.

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