Smash the Learning Curve is an educational resource for young adults beginning their career. When the founder of Smash the Learning Curve approached us, he needed to create a brand that would easily expand across several mediums and topics, yet appeal to his specific demographic.
When Rocket and Walker started working with Smash the Curve, we began by developing an impactful brand that could be easily transferred to the web, print publications, and e-books and could also be attached to a variety of topics without overshadowing. The result was a dramatic, yet condensed logo and color palette.
We then applied this brand to the Smash the Curve website. The site is designed to be an easy source for information and ongoing conversation. We implemented a WordPress content management system for easy website updates and interaction.