Voix de la Terre is an online wine membership website dedicated to French wine. With a focus on community and education, Voix de la Terre’s mission was to create a unique website that was as much about the winemakers and the regions as it was about selling the wine.
With this in mind, we created a “soft-sell” approach, focusing on the beauty of the French wine country with a soft, yet elegant brand design. Online, we created a website focused on large, expanding background images and an organized approach to the vast amount of information available for each region and winemaker.
For the store, we took the opportunity to showcase videos with exclusive wine tastings on each product page and ensured that it was easy to learn more about the wine maker and regions wherever possible. This not only helps the buyer make an educated purchase, but also to feel more in touch with the VDLT wine community and to look forward to next year’s vintage.
Beyond aesthetics, the site includes an advanced membership system, recurring billing options, and a highly customized content management system.